What kind of traction do investors look for when funding creative or media projects?

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Hi. We're testing out a new feature, which is video, answer is, and you are the guinea pig. So hope this works, the way we all expect it.

Anyway, the bad news is that people don't finance, great ideas. They don't Finance missions or things that will change the world. If you're going for professional funding (or even Angel funding) they do it based on traction and realistic evidence. So spinning the story about how amazing this will be when it's a platform which has all these podcasts and videos and books and records and whatever is going to get eye rolls. What they want is evidence that you've actually uncovered something that is compelling that people want. You say that it's as a story "that most people have never heard but immediately connect with once they do". So your first step is to narrow that down to something you can you deliver right now - with the resources you have. Some evidence that what you're saying is true that not only do they connect with it, they're willing to pay money for it. They're willing to tell their friends about it. It becomes viral, it's engaging something which is evidence that wow, people love this and you're going to have to be scrappy, but that's the thing that you will show to investors when you want to raise money, but it takes a while. So back off on the big platform ideas. Sure, keep that in your mind as a tiny vision of the future. but, Focus on one narrow proof Point ... pick the medium which is the most compelling. Pick the one that you think this is going to be the thing I can get right for sure, bring it to an audience who you know will love it, and most importantly demonstrate that they may actually be willing to pay money for this. And that's the evidence you bring when you go to eventually try to reaise money.